This machine learning tool doesn’t replace the professional employee with the knowledge of the industry. However, Predictive Sales Analytics it takes about one-fifth of the time this employee would spend on all data lookups and comparisons. What was done manually using MS Excel and the accounting software – is now all in a simple and elegant tool. In fact, the predictive sales analytics method we used can be of great benefit to any B2B or B2C retail business. With a little customization, this data-driven technology can help organizations quickly make the right marketing decisions